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Steve Mayernick
Head of Product Marketing

Conversations Not Content: How Sales Enablement Lost Its Way 

September 17th, 2019 at 2:30pm/PT
What does sales enablement actually mean? It seems like a straightforward enough question, but if you were to ask any three sales enablement experts what sales enablement actually is, you'll get three very different answers.
We'll unpack how we should define enablement in today's selling environment, arm attendees with tools, tips, and tacts for generating revenue and demonstrating success. More than anything, we'll hone in on why conversations matter more than content — even to product marketing teams responsible for generating content.

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