Conversations Not Content

How Sales Enablement Lost Its Way


Thursday, August 29, 2019 at 10 am PT/ 1 pm ET 

What does sales enablement actually mean? If you were to ask any three experts what sales enablement actually is, you'd get three very different answers. If you google a definition, vendor SEO will inundate you with spin.

In this webinar, we'll unpack
  • How the definition of enablement has changed and what it means for product marketers
  • How to define the successful enablement programs and tie that to business outcomes
  • How to arm attendees to generate revenue
  • Why conversations matter more than content - even to product marketing teams responsible for content generation

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Steve Mayernick
Head of Product Marketing
Wes Yee
Sr. Director of Growth Marketing