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Just F*ing Demo
How Sales Leaders Can Empower Their Teams to Deliver Kickass Product Demos
At a time when modern technologies are more powerful and user-friendly than ever before, many sales professionals still struggle to lead effective product demos. Why?
Buyers are more informed than ever, so it's even harder for a sales rep to provide incremental value
Audiences not only want to spend time ensuring their needs are heard, but also want to quickly jump in and "see the goods"
Products are evolving faster than reps can keep up
In this session, Rob Falcone, Director of Sales Engineering at Guru, will provide a few actionable tactics that sales leaders can use to:
Define an effective demo for their organization
Empower their teams to deliver them
In 2014, Rob authored
Just F*ing Demo!
, a short, tactical guide for leading effective demos, which peaked at #1 on Amazon's Sales Presentation bestseller list.
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Director of Sales Engineering
Senior Director, Growth