Thursday, October 31, 2019 at 11 am PT/ 2 pm ET
Customer experience can be a tricky balance: most customers want help when they need it, but they don’t want to be bombarded with outreach every day. There are those interested in a full sales motion, while others will only consider a self-service option. Some want to engage with your marketing events and content, and some just want to be left alone. Is there a way to design your customer strategy so that most customers (and future customers) get a great experience regardless of how they choose interact with you?